March 23, 2015
How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 2
Helping local patients find your aesthetic practice online is one of the most effective ways to grow your business. This is because potential patients in your area are searching for the treatments and procedures you perform. Therefore, if you're not getting found when they search...you're essentially losing those patients to your competition. Last time, I wrote about how you can use social media, local SEO optimization, and online reviews to...
How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 1
By Kim Virrueta, Aesthetic & Medical Marketing Expert - For plastic surgeons, cosmetic dentists, and dermatologists, the need to be found online is more urgent than ever. The old Yellow Pages days are long gone, Google constantly changes how they rank websites in their search engine, and demands from tech savvy patients are growing (such as having a mobile-friendly website). What can your aesthetic practice do to maximize your exposure...
Site Navigation Do's and Don'ts
Updated on April 23, 2013 To give your website visitors the ability to find information quickly is the very best way to help your medical practice marketing efforts pay off. For each visitor who lands on your site, there is a reason why they came. With these site navigation do’s and don’ts, yours will help keep visitors engaged and increase the chances that they will book a consultation. Website Navigation Do’s Make sure your navigation...
How Patient Newsletters Can Boost Marketing Results
Updated November 10, 2014 Patient email newsletters are there to help you touch base with patients in a different, even more personable, way. It's something great that happens between doctor and patient when they're not thinking about getting a procedure done. As such, newsletters are a great medical marketing tool for your practice. With so many possibilities for what to include in your email communications, it can be difficult to choose...