Link Between Staff Communication with Patients and Your Profits

Updated November 7, 2014 Any relationship needs nurturing and attention; your physician-patient relationship is no different.  But how about the relationship that your patients have with your staff?  Not only do they represent you, the doctor, they can be instrumental to selling your services to existing patients...and new ones as well. Make That Human Connection Think of patients in more "human" terms and you'll see what we mean.  I know...

Two Mistakes to Avoid in Practice Marketing

Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them.  Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1:  Ignoring...

How to Build Profits Using Social Media and SEO

Updated November 7, 2014 Your aesthetic practice may be experiencing what many others are going through right now: no matter what you seem to do, your efforts are yielding hardly any patients or referrals. There are several ways to counteract the fact that lots of patients have less cash to spend right now on elective medical procedures. You must make a shift in both your thinking and in your online  marketing methods in order to overcome this....

Link Building 101 for Better SEO

Updated April 4, 2013 - So you want to get to the top of Google, right?  Unfortunately, So do the hundreds or thousands of other doctors that are competing for the top spot in the local SEO game.  That's OK, though, because if you know what to do, you'll beat out the competition and work your way to the top of the rankings in just a few short months. It's not an overnight success or a way to get rich quick, but with a continuous link building...

The Explosive Reaction Between Social Media and SEO

Updated November 7, 2014 Social media marketing is something so explosive for a medical practice that many doctors are actually afraid to light the fuse and let the explosion happen. They fear that once the “bomb goes off” they won’t be able to keep up with the increase in business and the time it takes to handle maintaining their social media profiles. This is not the case at all; in fact, neglecting social media can be as devastating to...

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