August 8, 2012

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How Patient Newsletters Can Boost Marketing Results

Updated November 10, 2014 Patient email newsletters are there to help you touch base with patients in a different, even more personable, way.  It's something great that happens between doctor and patient when they're not thinking about getting a procedure done. As such, newsletters are a great medical marketing tool for your practice.  With so many possibilities for what to include in your email communications, it can be difficult to choose...

June 11, 2012

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Link Between Staff Communication with Patients and Your Profits

Updated November 7, 2014 Any relationship needs nurturing and attention; your physician-patient relationship is no different.  But how about the relationship that your patients have with your staff?  Not only do they represent you, the doctor, they can be instrumental to selling your services to existing patients...and new ones as well. Make That Human Connection Think of patients in more "human" terms and you'll see what we mean.  I know...

May 23, 2012

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Two Mistakes to Avoid in Practice Marketing

Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them.  Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1:  Ignoring...

October 16, 2010

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The Do's of Patient Referral Programs

Updated November 10, 2014 - It never fails.  Many of our first-time clients are stymied with confusion because they don't know what they're doing wrong or why their patient numbers are falling.  The biggest reason for this is lack of communication with existing patients.  Believe it or not, they want to hear from you again! Here are some tips for successfully managing your patient base in order to get the greatest number of referrals...

September 14, 2010

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The Don'ts of Patient Referral Programs

When it comes to patient contact, many plastic surgery, dermatology, and cosmetic dentistry practices shy away from consistent communication with their current and past patients.  This is the biggest mistake you can make. Why? Well, patients already have an interest in your aesthetic services and what you have done for them.  Don’t shy away from patient contact!  Here are some tips for what not to do when it comes to patient referral...

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