August 27, 2010

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Secrets to a Successful Direct Mail Program for Patients

Updated November 10, 2014 - Today’s patients want more than a great doctor.  They are looking for a phenomenal staff that goes above and beyond their expectations.  They also want a website to visit that will educate them on exactly what they need to learn. Additionally, they need communication from you on a regular basis.  Don’t worry about bothering your patients or inconveniencing them with an email or postcard every so often.  It’s...

July 12, 2010

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Part 2: Building a Profitable Email List

In part 1, we looked at some of the essentials to building a patient email list and how stagnant your practice can become without this list.  Here is the final installment in this two-part series. If you missed part 1, please click here to read it first.  These tips will greatly help your medical practice marketing work better and even more effectively. Communication is Key to a Profitable Email List Within your newsletter, target specific and...

July 1, 2010

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Part 1: Building a Profitable Email List

Updated November 7, 2014 Stagnation. It drums up visions of green, mucky water that smells bad and sits around gathering bugs; the water isn’t going anywhere…and that’s the problem. Stagnation in your plastic surgery, dermatology, or cosmetic dentistry practice is as destructive to the inflow of patients as stagnant water is to our freshwater drinking water supply. In order to get your practice to grow, you’ll need to give your patients...

June 30, 2010

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10 Secrets to Growing a Multi-Million Dollar Practice

Updated November 7, 2014 The most successful plastic surgeons work on continual improvement of their processes to provide the attention, results, and follow-up that patients are looking for.  Experts like these understand that the basics of person-to-person care and outstanding bedside manner never change. The following is a list of secrets that they used to turn their practices into a multi-million dollar aesthetic practice machine: 1. ...

May 8, 2010

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How to Give Patients What They Want

Updated April 4, 2013 - Inside the Mind of the Aesthetic Patient By: Catherine Maley, MBA Book Review – Your Aesthetic Practice/What Your Patients are Saying By Catherine Maley, MBA, Author Introduction A truly successful aesthetic practice is tuned into their individual patients’ wants, needs and concerns. They understand how fickle the aesthetic consumer/patient can be so they anticipate and constantly improve upon all aspects of the...

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