March 23, 2015

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How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 2

Helping local patients find your aesthetic practice online is one of the most effective ways to grow your business. This is because potential patients in your area are searching for the treatments and procedures you perform. Therefore, if you're not getting found when they're essentially losing those patients to your competition. Last time, I wrote about how you can use social media, local SEO optimization, and online reviews to...

February 27, 2015

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How to Attract Local Patients to Your Aesthetic or Medical Practice, Part 1

By Kim Virrueta, Aesthetic & Medical Marketing Expert - For plastic surgeons, cosmetic dentists, and dermatologists, the need to be found online is more urgent than ever. The old Yellow Pages days are long gone, Google constantly changes how they rank websites in their search engine, and demands from tech savvy patients are growing (such as having a mobile-friendly website). What can your aesthetic practice do to maximize your exposure...

August 8, 2012

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How Patient Newsletters Can Boost Marketing Results

Updated November 10, 2014 Patient email newsletters are there to help you touch base with patients in a different, even more personable, way.  It's something great that happens between doctor and patient when they're not thinking about getting a procedure done. As such, newsletters are a great medical marketing tool for your practice.  With so many possibilities for what to include in your email communications, it can be difficult to choose...

April 30, 2012

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How to Build Profits Using Social Media and SEO

Updated November 7, 2014 Your aesthetic practice may be experiencing what many others are going through right now: no matter what you seem to do, your efforts are yielding hardly any patients or referrals. There are several ways to counteract the fact that lots of patients have less cash to spend right now on elective medical procedures. You must make a shift in both your thinking and in your online  marketing methods in order to overcome this....

March 16, 2012

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The Explosive Reaction Between Social Media and SEO

Updated November 7, 2014 Social media marketing is something so explosive for a medical practice that many doctors are actually afraid to light the fuse and let the explosion happen. They fear that once the “bomb goes off” they won’t be able to keep up with the increase in business and the time it takes to handle maintaining their social media profiles. This is not the case at all; in fact, neglecting social media can be as devastating to...

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