December 8, 2012

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Site Navigation Do's and Don'ts

Updated on April 23, 2013 To give your website visitors the ability to find information quickly is the very best way to help your medical practice marketing efforts pay off. For each visitor who lands on your site, there is a reason why they came. With these site navigation do’s and don’ts, yours will help keep visitors engaged and increase the chances that they will book a consultation. Website Navigation Do’s Make sure your navigation...

August 8, 2012

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How Patient Newsletters Can Boost Marketing Results

Updated November 10, 2014 Patient email newsletters are there to help you touch base with patients in a different, even more personable, way.  It's something great that happens between doctor and patient when they're not thinking about getting a procedure done. As such, newsletters are a great medical marketing tool for your practice.  With so many possibilities for what to include in your email communications, it can be difficult to choose...

June 11, 2012

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Link Between Staff Communication with Patients and Your Profits

Updated November 7, 2014 Any relationship needs nurturing and attention; your physician-patient relationship is no different.  But how about the relationship that your patients have with your staff?  Not only do they represent you, the doctor, they can be instrumental to selling your services to existing patients...and new ones as well. Make That Human Connection Think of patients in more "human" terms and you'll see what we mean.  I know...

May 23, 2012

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Two Mistakes to Avoid in Practice Marketing

Updated November 7, 2014 Being a marketing consultant to plastic surgery, dermatology, and cosmetic dental practices as well as a patient myself, I've picked up a thing or two about the mistakes that doctors make with their patients. In the following list, you'll discover the top two most costly errors and how to avoid them.  Avoid these and you will be well on your way to profitable and lasting patient relationships. Mistake #1:  Ignoring...

September 8, 2011

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Help New Patients Schedule a Consultation

"You can bring a horse to water, but you can't make it drink."  Right?  Not necessarily so when it comes to prospective patients who are on your Web site. Your site visitors have found you online because they are already interested in your services and live in your area.  The good news is, that means that you already have pre-qualified visitors from the start based on their location and interests. But it takes more than that.  Here are five...

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