December 8, 2012

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Site Navigation Do's and Don'ts

Updated on April 23, 2013 To give your website visitors the ability to find information quickly is the very best way to help your medical practice marketing efforts pay off. For each visitor who lands on your site, there is a reason why they came. With these site navigation do’s and don’ts, yours will help keep visitors engaged and increase the chances that they will book a consultation. Website Navigation Do’s Make sure your navigation...

November 8, 2011

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How to Analyze Your Site for Better Profits

In your aesthetic practice, there’s no better medical marketing tool than your web site.  Sometimes visitors are looking to see if you perform a specific procedure that they are considering.  Others would simply like to read more about you before deciding whether to schedule a consultation. Either way, your web site is often times the first contact your prospective patients have with you.  The very best way to capitalize on the patients who...

September 8, 2011

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Help New Patients Schedule a Consultation

"You can bring a horse to water, but you can't make it drink."  Right?  Not necessarily so when it comes to prospective patients who are on your Web site. Your site visitors have found you online because they are already interested in your services and live in your area.  The good news is, that means that you already have pre-qualified visitors from the start based on their location and interests. But it takes more than that.  Here are five...

August 12, 2011

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5 Ways to Convert Site Visitors into Patients

When it comes to web site content, the rule is: "quality over quantity".  Because we are living in “The Information Age”, Internet visitors are hungry, even voracious, for good quality content. If you provide it to them, there is no need for them to leave your site.  Further, they will be more likely to pick up the phone and schedule a consultation with you, the expert.  As you probably already know, the Internet is now one of the top...

July 17, 2011

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Elements to Avoid in Web Site Design

Your web site is a reflection of you, your staff, and your practice.  The idea is to help your visitors find what they are looking for and to keep them engaged long enough to determine that you're an expert and decide to schedule a consultation. If your website is not optimally designed, however, you’ll lose them in the first two seconds of them arriving.  This is ineffective at best and destructive at worst. To avoid losing visitors to...

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