March 9, 2010
Best Practices: Using SEO in Plastic Surgery
Updated April 4, 2013
Just as your expertise as a plastic surgeon is learned and perfected over many years; cosmetic surgery marketing is an acquired skill that takes time. Specially-constructed marketing strategies for the plastic surgeon are perfected for each individual practice.
This type of strategy goes far beyond the everyday SEO and Internet marketing that comes with standard companies. Here are the top three best practices of cosmetic surgery marketing to help you choose the right company.
As you know in your own practice, testimonials are extremely important to your success. As people report their satisfaction to you, you in turn use that information to market yourself.
It's the same with cosmetic surgery marketing. An experienced firm will have at least one testimonial listed on their home page and some companies have an entire page dedicated to client accolades.
This is obviously a good sign for prospective clients - to see that others are happy with their performance.
Even better, however, is to see how the company uses patient testimonials on their clients' sites. By making sure to include keywords for best SEO in their clients' sites, that testimonial page could easily be the biggest seller of the entire website.
It will get indexed and ranked well by Google for containing the keywords that are being targeted by the entire site. The added benefit is that the page will help to convert site visitors into potential patients when they click in to the page itself.
Every SEO professional knows that keywords are the very basis for online success. Without carefully selected keywords, your website won't be found by the audience who is searching for you in the search engines. This can be disastrous to your aesthetic practice!
Imagine paying someone thousands of dollars to create your website, putting in pictures, information, and links...but you never see any additional patients from your cosmetic surgery marketing investment!
Instead, your marketing firm should already know what keywords to use on your site to help promote it to local patients who are searching for your services. These are ready-to-go site visitors who have the potential to grow your practice, if only given the chance to see your site at the top of Google. If they are doing it right, your plastic surgery SEO company will boost you to the top of Google.
Tags in Your HTML
Some people think that by using great keywords, it's enough to get to the very top of Google eventually. Unfortunately, it is rare when it happens like that. Google looks for certain things when they visit a website, one of them is the use of tags in the site's HTML code.
Tags like the title tag (what you have named your site), the meta tag for your keywords (the keywords you've decided to target), and heading tags (also called h1 tags) all make a difference when combined.
These tags should be used wisely, in the right places, and not too often so as to be flagged by Google as a spamming site. A medical marketing firm with SEO experience will know just what to do for your site to help it get favored by Google.
Save Time and Money by Choosing Experienced Professionals
If you're looking for someone to help you with a new strategy for your online practice marketing services, feel free to contact us today. We'll be happy to analyze your site for free and offer you a report.
We're confident that we can help you because we have the experience and skills necessary to help your patients find you online. We hope this article shows just how much we care about helping you find the right marketing provider to meet the unique needs of your plastic surgery practice.