August 12, 2011
5 Ways to Convert Site Visitors into Patients
When it comes to web site content, the rule is: "quality over quantity". Because we are living in “The Information Age”, Internet visitors are hungry, even voracious, for good quality content. If you provide it to them, there is no need for them to leave your site. Further, they will be more likely to pick up the phone and schedule a consultation with you, the expert. As you probably already know, the Internet is now one of the top...
How to Create a Profitable Library of Content for Your Patients
When it comes to building patient trust, showing them that you are the expert from the moment they visit your site is what will win them over. If you provide them with valuable, useful information as they are considering the services you provide, they will not only trust you, but will be more likely to select you over the competition. Here are some creative ways to create content for your patients that will increase profits and help your SEO,...
How to Animate PowerPoint Presentations So They Play Like Videos
Updated November 10, 2014 - There is some pretty astounding video technology available to us today. Not just for the professionals who get technical degrees, but for the every day person. The answer to making an incredible video with no experience at all is to first make a PowerPoint presentation and then use a screen capturing software like Camtasia, Screen Flow, or CamStudio to turn it into a video. Here's how to do it in a few easy steps....
How to Create Effective Patient Education Videos
Updated November 10, 2014 - There’s no better method of delivering information to patients than through video. It’s convenient and helpful for them to learn instantly from the comfort of home or while on-the-go using a mobile device. The goal of your practice marketing videos should be to educate your patients with the highest-quality information. Their desire to schedule an appointment with you will be the end result. Since PowerPoint...
How to Educate Your Patients in the Most Effective Ways
Updated November 10, 2014 - “Content is King” is how the saying goes in Internet Marketing. And that couldn’t be more true for web surfers and even more so for potential patients. Your web site visitors want to know how procedures are done, what your before and after results look like, and healing times they can expect. This is why creating engaging, educational content on your web site is essential to your success. 5 Tips for Creating...