October 16, 2010

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The Do's of Patient Referral Programs

Updated November 10, 2014 - It never fails.  Many of our first-time clients are stymied with confusion because they don't know what they're doing wrong or why their patient numbers are falling.  The biggest reason for this is lack of communication with existing patients.  Believe it or not, they want to hear from you again! Here are some tips for successfully managing your patient base in order to get the greatest number of referrals...

September 14, 2010

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The Don'ts of Patient Referral Programs

When it comes to patient contact, many plastic surgery, dermatology, and cosmetic dentistry practices shy away from consistent communication with their current and past patients.  This is the biggest mistake you can make. Why? Well, patients already have an interest in your aesthetic services and what you have done for them.  Don’t shy away from patient contact!  Here are some tips for what not to do when it comes to patient referral...

August 27, 2010

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Secrets to a Successful Direct Mail Program for Patients

Updated November 10, 2014 - Today’s patients want more than a great doctor.  They are looking for a phenomenal staff that goes above and beyond their expectations.  They also want a website to visit that will educate them on exactly what they need to learn. Additionally, they need communication from you on a regular basis.  Don’t worry about bothering your patients or inconveniencing them with an email or postcard every so often.  It’s...

July 12, 2010

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Part 2: Building a Profitable Email List

In part 1, we looked at some of the essentials to building a patient email list and how stagnant your practice can become without this list.  Here is the final installment in this two-part series. If you missed part 1, please click here to read it first.  These tips will greatly help your medical practice marketing work better and even more effectively. Communication is Key to a Profitable Email List Within your newsletter, target specific and...

July 1, 2010

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Part 1: Building a Profitable Email List

Updated November 7, 2014 Stagnation. It drums up visions of green, mucky water that smells bad and sits around gathering bugs; the water isn’t going anywhere…and that’s the problem. Stagnation in your plastic surgery, dermatology, or cosmetic dentistry practice is as destructive to the inflow of patients as stagnant water is to our freshwater drinking water supply. In order to get your practice to grow, you’ll need to give your patients...

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