Kim Virrueta
December 8, 2012
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Site Navigation Do's and Don'ts
Updated on April 23, 2013 To give your website visitors the ability to find information quickly is the very best way to help your medical practice marketing efforts pay off. For each visitor who lands on your site, there is a reason why they came. With these site navigation do’s and don’ts, yours will help keep visitors engaged and increase the chances that they will book a consultation. Website Navigation Do’s Make sure your navigation...
Kim Virrueta
February 8, 2012
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SEO Success Starts Here
Updated April 4, 2013 Your aesthetic practice is your pride and joy. It took you years of medical school as well as surgical experience to be in the place you are today. That means everything to your patients. However, if you are neglecting your online medical marketing and not making sure to adhere to current SEO best practices, your patients won't find you on Google or any other search engine for that matter. Here are a couple of examples of...
Kim Virrueta
September 8, 2011
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Help New Patients Schedule a Consultation
"You can bring a horse to water, but you can't make it drink." Right? Not necessarily so when it comes to prospective patients who are on your Web site. Your site visitors have found you online because they are already interested in your services and live in your area. The good news is, that means that you already have pre-qualified visitors from the start based on their location and interests. But it takes more than that. Here are five...
Kim Virrueta
July 17, 2011
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Elements to Avoid in Web Site Design
Your web site is a reflection of you, your staff, and your practice. The idea is to help your visitors find what they are looking for and to keep them engaged long enough to determine that you're an expert and decide to schedule a consultation. If your website is not optimally designed, however, you’ll lose them in the first two seconds of them arriving. This is ineffective at best and destructive at worst. To avoid losing visitors to...
Kim Virrueta
March 13, 2011
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How to Educate Your Patients in the Most Effective Ways
Updated November 10, 2014 - “Content is King” is how the saying goes in Internet Marketing. And that couldn’t be more true for web surfers and even more so for potential patients. Your web site visitors want to know how procedures are done, what your before and after results look like, and healing times they can expect. This is why creating engaging, educational content on your web site is essential to your success. 5 Tips for Creating...